March 07, 2017 | Category: Blog
How to Market Your Mobile Coffee Business
The mobile cafe industry is growing at a fantastic rate, showing that it is a thriving sector with lots of opportunities. Baristas on wheels are a great example of how bringing a product to your customers can yield exceptional results. With that said, though, day to day custom is often challenging for these types of set ups, so it is vital to nail your marketing efforts to draw in regular crowds. This post hopes to outline some of the best ways to market your mobile coffee business.
Create a Strong, Memorable Brand
Branding is a fickle process that bleeds into all of your marketing efforts, and more importantly is how your customers will recognise your business. Understandably, it is important to get your branding right. Some of the major things to put time and effort into includes your name, logo and aesthetic setup of your business. Your branding efforts should be geared towards creating a memorable impression with your customers – something that hopefully resonates with them in such a way that it separates you from any competitors. Remember to be clear, consistent and approachable with all of your marketing so that is does not feel disjointed.
Reward Loyal Customers
If there is one thing to take away from the big guys like Starbucks, it is how they reward regular customers. Loyalty card schemes where you offer a free drink on your fifth or tenth purchase encourages customers to come back for more. Better yet, they are an inexpensive way to build up your customers. Be sure to do a good job of branding the loyalty cards, as it acts as a reminder about your amazing coffee.
Dive into Social Media
It is no secret that social media has become a huge part of marketing for businesses in recent times. It is a cost-effective, hulking platform that can connect you to customers from near and far. Twitter, Facebook and Instagram are some of the most popular social media platforms being used by businesses today to self-promote, but it is a slightly nuanced craft. It is important to be personable online while you showcase why your brand is worthy of your customers’ time and money. Try to encourage conversations, build a community online and provide deals and promotions to reward your online viewers.
Brew up a Contest
Competitions and contests are a great way to spread your brand around organically. Whether it is naming a new coffee or a competition for a new coffee cup design, there are a huge variety of ways to encourage creativity with a contest. More than that, though, it is an incentive to get people to talk about and visit your business.